IT’S YOUR PERCEPTION

With its digital campaign ‘It's your PERCEPTION’ — or ‘IYP’ for short — BINDER opens up a new perspective on its main collection of the same name, inviting viewers to experience jewellery as an expression of individual perception.

The campaign centres on a creative dialogue between jewellery and the city. In cities such as Frankfurt am Main, Berlin and Munich, local photographers interpret their urban surroundings with pieces from the PERCEPTION collection – in their own unique way. The result is a series of images that are as diverse as the people who wear them. Sometimes raw and minimalist, sometimes sensual and opulent – each photographic work shows that there is no single reality. There are many. And they are all real.

The campaign invites you to not only look at jewellery, but to experience it – through the lens of creative minds, through the dynamics of urban spaces and through your own personal perception. Because true elegance arises where individuality begins.